direct marketing

Arkadin is a leading conferencing specialist providing superior audio and data conference solutions to global organisations.

They asked RCA to create a direct marketing campaign to raise brand awareness and one that pushed the boundaries beyond a simple 4 page mailer. They wanted to enforce the message that Arkadin conference solutions relieve the headache of travelling for meetings, thus how the pain relief concept was born.

The mailer played on the familiarity of a famous brand of pain relief. However, on closer inspection the recipient will see this is not quite what they thought it was. By which time, their attention has been caught and the Arkadin brand introduced in a unique and memorable way. It promotes Arkadin Conferencing as a ‘quick acting stress relief from those travel headaches.’

The box contained a folded insert detailing the solutions on offer from Arkadin.  It was mailed out to those who book travel arrangements for colleagues or approve travel expenses within companies throughout the UK.

Robin Marchant, European Marketing Manager of Arkadin said:
“This mailer has been a great success and well received. It was a very clever way of introducing our brand to the market place.”

 

To discuss how direct marketing can work for you, contact us today on 01256 353700 or email inbox@rca.co.uk